Talking Fall Style with Erica Wark

Features August 21, 2015

The Social and eTalk fashion expert explains how to transition your style into autumn.

If you’re a fan of daytime television in Canada, there’s a good chance you’ve caught stylist Erica Wark on shows like CTV’s The Social, The Marilyn Denis Show, eTalk, Steven & Chris and Breakfast Television Toronto. Wark is a telegenic fashion pro who’s quick with sound bite-ready fashion advice and expert red carpet analysis.

We spent the afternoon strolling around the Distillery District with Wark.  

Born and raised in Ottawa, Wark got her start in the fashion world early, modeling at the age of 13.

“When modeling started to take off in my teens and I started travelling to Montreal, it really opened my eyes to the possibility of working in the industry,” she remembers. “Every internship, job or experience really led me to where I am today. It was a combination of having faith in myself, listening to my instincts and working really, really hard.”

After studying journalism at Ottawa University and Algonquin College, Wark moved to New York and landed internships in advertising and public relations. After returning to Ottawa, she found jobs in retail management and then a marketing agency, while simultaneously pursuing freelance styling and journalism assignments. “During that time, one of my fashion clients booked me to style an ambush makeover with a local morning television show, and it just grew organically from there,” she explains of her segue into full-time styling work.

Here at Joe Fresh, we’ve gotten to know Wark through her television work, in which she often features Joe Fresh. “I’ve been a Joe Fresh fan long before it grew into the worldwide brand it is today. It’s stylish pieces at unbeatable prices,” says Wark. “Joe Fresh is one of the few brands that has mastered the classics while still offering the season’s hottest trends.”

Denim and a Moto Jacket are the perfect pair to transition to fall.

Wark even stocked up on Joe Fresh flip-flops for guests at her recent July wedding—just in case their stilettos didn’t last through the dancing. “And let me tell you, they were a must-have!” she recalls with a laugh.

What makes fashion such a rewarding profession to Wark? “Fashion is really about expressing your personality through what you wear. Each day is different than the other–nothing is permanent in fashion, which is probably why I love it so much. It’s inspiring, it’s fluid, it’s magical,” she explains.

With the fall season nearly upon us, we asked Wark for her thoughts on making the style transition from summer. And it turns out that you don’t have to pack up all your white jeans after Labor Day. Read on for more autumnal advice.

Wark at Cluny Bistro in the Distillery District.

Head Back to Fall in Style

Summer isn’t quite over, but the first hints of autumn are in the air. What to wear?

  • Don’t be afraid to wear white year round! White doesn’t always mean summer – bring your favourite white jeans into fall by mixing it with rich fabrics like suede or leather. Keep it simple in a black and white combo for a look that will never go out of style.
  • When in doubt, add suede accessories like an ankle boot, bag or even a felt oversized hat. Suede and fall are the perfect pairing!

  • Denim is a must-have that can easily transition from season to season simply by what you pair with it. For fall, pair it with a moto jacket and fresh kicks.
  • This fall, opt for a lighter shade of leather for your go-to pencil skirt, like mushroom or buttery taupe. It’s the perfect shade that can be worn during the high-temps, but looks just as good layered for the cooler weather.
  • Ath-leisure hit the fashion scene last fall, but I’m thrilled to say it’s here to stay for 2015. The best way to achieve this trend is by pairing a stylish sweat pant with a silk tank and leather jacket combo. This dresses up the pant while still maintaining a sporty vibe.